India’s business landscape is evolving rapidly, with several emerging brands making a strong mark across industries like technology, fashion, food, fintech, and lifestyle. These companies are redefining innovation, customer experience, and sustainability. In this blog, we’ll explore the Top 10 Rising Brands in India (2025) that are leading the way with creativity, vision, and performance.
Rising Brands in India
1. Boat Lifestyle
Industry: Consumer Electronics
Founded: 2016
Boat has become a household name in the audio and lifestyle segment. Its Known for stylish headphones, smartwatches, and speakers at affordable prices, Boat Lifestyle has captured India’s youth market with its trendy designs and influencer-driven marketing.
Why It’s Rising: Affordable innovation, strong online presence, and celebrity collaborations have made Boat one of India’s fastest-growing brands.
Mamaearth
Industry: Beauty & Personal Care
Founded: 2016
Mamaearth has revolutionized India’s skincare and babycare market with its toxin-free, eco-conscious products. The brand appeals to young families and health-conscious consumers looking for safe, natural alternatives.
Why It’s Rising: Clean ingredients, sustainable packaging, and strong digital marketing have helped it grow into a leading D2C brand.
Zomato
Industry: Food Delivery & Tech
Founded: 2008
Zomato continues to evolve. Its innovative features, such as “Zomato Gold” and “Hyperpure,” have helped it stay ahead in a competitive market From a simple restaurant discovery platform to one of India’s leading food delivery giants.
Why It’s Rising: Constant innovation, data-driven approach, and expansion into sustainable food delivery.
Nykaa
Industry: E-commerce & Beauty
Founded: 2012
Nykaa transformed India’s beauty and fashion landscape by bringing global brands online. With a strong omnichannel presence and a successful IPO, Nykaa is now a go-to platform for cosmetics and lifestyle products.
Why It’s Rising: Powerful branding, influencer collaborations, and expansion into men’s grooming and fashion.
Zepto
Industry: Quick Commerce (Q-Commerce)
Founded: 2021
Zepto is changing how Indians shop for groceries by delivering essentials in just 10 minutes. The brand has quickly gained popularity in urban India for its speed, reliability, and tech-driven logistics.
Why It’s Rising: Hyperlocal delivery model, tech innovation, and focus on customer convenience.
Lenskart
Industry: Eyewear
Founded: 2010
Lenskart has modernized India’s eyewear industry by offering high-quality, affordable glasses through an omnichannel retail model. With innovations like 3D try-on and home eye tests, it’s redefining vision care.
Why It’s Rising: Smart technology, quality assurance, and strong offline expansion strategy.
CRED
Industry: Fintech
Founded: 2018
CRED rewards users for paying their credit card bills on time, combining finance and lifestyle seamlessly. With creative campaigns and a sleek interface, it has built a strong connection with India’s premium digital audience.
Why It’s Rising: Unique business model, focus on user experience, and premium branding.
Wow! Momo
Industry: Food & Beverage
Founded: 2008
Wow! Momo started as a small food stall and has now grown into a national QSR chain known for its delicious momos and innovative menu. Its expansion strategy and focus on hygiene have made it a favorite among millennials.
Why It’s Rising: Affordable pricing, product innovation, and strong franchise model.
Noise
Industry: Smart Wearables & Electronics
Founded: 2014
Noise has positioned itself as a leader in India’s smartwatch and audio accessories segment. Competing directly with global brands, it focuses on affordability, design, and functionality.
Why It’s Rising: Tech innovation, strong online visibility, and value-for-money products.
10. Sugar Cosmetics
Industry: Beauty & Personal Care
Founded: 2015
Sugar Cosmetics is one of India’s fastest-growing beauty brands, known for its cruelty-free, long-lasting, and trendy makeup products. With a massive social media presence, the brand resonates deeply with Gen Z and millennial audiences.
Why It’s Rising: Digital-first strategy, influencer marketing, and affordable premium quality.
Conclusion
The Top 10 Rising Brands in India (2025) represent the new face of Indian entrepreneurship — innovative, tech-savvy, and customer-focused. These brands have mastered the art of blending quality with accessibility and are not just growing in India but expanding globally.
Whether it’s sustainable skincare from Mamaearth, quick grocery delivery from Zepto, or affordable smart tech from Boat and Noise, these companies are redefining what it means to build a modern Indian brand. As India continues to innovate, these rising stars are setting the stage for a new era of business excellence.
